Innovative customer engagement gives people what they want. The questions is, what do subscribers want?
Digitization, it’s no secret, is changing the landscape for Communications Service Provides . Not before time. In the telecommunications industry new subscriber growth has slowed and profits have slowly been eroded as a result of price wars that more often than not end up in the self-destructive commoditization of services. Monthly ARPU goes down at the same time that the cost to serve and consumer demand for connectivity speeds and volume of data consumption goes up. For the CSP, that’s not a sustainable position . As a result, this reality is clear: No longer can the telecommunication industry treat or charge customers as they have done historically, at the SIM card level. Today, CSPs must innovate and engage customers at a household level if they want to ensure future profitability. To do this, innovative approaches to C ustomer Engagement are critical. In an ae of Customer - Centre city, a deeper understanding of user preferences, profiles and requirements in order to capture